Item #16539 An Ancient Beverage and a Modern Industry. Beer, United Brewers Industrial Foundation.

An Ancient Beverage and a Modern Industry.

(New York): [n. p., ca. 1940?]. First edition. 8vo, original printed yellow wrappers, 16 pages. Wrappers a bit soiled and smudged; a very good copy. Item #16539

"Do you know . . . That beer came to American with the Pilgrim Fathers? That the brewing industry purchases the crops from three million acres of farm lands? That more than a million people have jobs as a result of beer and ale?" A post-prohibition promotional publication from this trade organization of brewers, arguing for the social and economic and health benefits of beer; the pamphlet also urges the public to work with the UBIF and law enforcement to crack down on "bad establishments" that illegally sell beer ("It may keep open after legal hours, attract the patronage of minors, provide gambling machines and means of betting on horse races or 'policy' games, and may develop into a rendezvous for doubtful characters."). The wonders of modern beer production are also touted: "The leading brewers invite your support of their public-spirited program. Each of them is glad to make you welcome at his brewery, when you have time to study the really marvelous modern processes that produce wholesome and delicious beer under scrupulously clean and sanitary conditions. Such an inspection trip is as interesting and stimulating as a visit to a great bakery, or a great automobile plant." Despite obvious boon to society provided by beer, a critical contemporary reader has made perhaps between 10 to 15 instances of neat underlining or marginal remarks ("what about crime? accidents?") suggesting a certain distrust of the brewery lobby. The UBIF merged in 1944 with the United States Brewers' Association to form the United States Brewers Foundation, which continued through 1986 until its reorganization as the Beer Institute. Pencil note on the front wrapper, "Beer people."

Price: $50.00

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