Teknonsha, Mich. Hazen A. Horton, [ca. 1915]. First edition. Trifold brochure on green coated stock, 9 x 3.75 inches,  pages, vignette portrait, plus a one-page spirit duplicated circular letter on Hazen A. Horton letterhead and an order blank for goods from the World Manufacturing Co. of Columbus, O. A little worn; in very good condition. Item #20512
“I knew men no smarter than myself who grew rich from a mail order business, and had retired, while I slaved away doing the ‘dull-drudge lock-step’ to and from work, thinking that money-making was a mystery. But at last I opened my eyes to realize that the world of wage-earners is a world of wishers, hopers, and hesitators, held down by foolish doubts and empty fears. I knew that to acquire money by any legitimate means was praiseworthy and commendable, so I began to study out a plan to do business by mail.” Horton billed himself as “The Mail Order Man,” and he seems to have had a certain measure of success in this village south of Marshall. One of the keys to his success was selling his own success—this brochure advertises his how-to book, Mail Order Plans, and is replete with encouragement and with opportunities to work on a “co-operative plan” in which Hazen supplies the printed material and the customer splits the profits. Among Horton’s other schemes (not noted here but worth considering in the context of this optimism) was a mail order marriage agency.