[Type Specimens]. Berthold.

Berthold Schriften [wrapper title].

(Berlin: H. Berthold AG), [ca. 1929-1930]. Pamphlet (8.38 x 5.88 inches), original printed card stock wrappers, [16] pages. Printed in black, blue, and red ink. Wrappers a trifle dust-soiled and fly-specked, paper a trifle toned, but a very good copy. Item #21846

“Beim Eintritt durch das Tor der ‘Alten Stadt’ in die große Halle 1 finden Sie den Berthold-Stand Nr. 14 links neben dem Stand des Mosse-Verlages. Ihre Aufmerksamkeit dorthin zu lenken, Ihre Eindrücke für Sie festzuhalten und zu vertiefen, ist der Zweck der vorliegenden Auswahl underer Schriften.” A dramatic promotional pamphlet of contemporary Berthold typefaces, intended as an evident handout at a trade show to the advertising trade. The typefaces include Berthold-Grotesk, Sebaldus-Gotisch, Hochbloch, Fanfare, Flamingo, Rundfunk, and Graublock—that last the design released in 1929 that helps date this piece. The brochure includes an endorsement from E. McKnight Kauffer, together with a mock-up of his dust jacket design for the 1929 Walter Masterman detective novel, The Green Toad.

Price: $250.00